Books I Recommend
|
BOOK TITLE |
AUTHOR |
SUB-TITLE - Description |
|
The 22 Immutable Laws of Marketing |
Al Ries & Jack Trout |
Violate Them at Your Own Risk! |
|
Why Not? |
Barry Nalebuff & Ian Ayres |
How to Use Everyday Ingenuity to Solve Problems Big and Small |
| What Got You Here Won't Get You There | ||
| Go It Alone! | Bruce Judson | The Secret to Building a Successful Business on Your Own |
| Metaphors to Live By | ||
|
Why Smart People Make Big Money Mistakes – and How to Correct Them |
Gary Belsky & Thomas Gilovich |
Lessons From the New Science of Behavioral Economics |
| The Dip | Seth Godin | |
|
Don't Make Me Think / & It's Not Rocket Surgery |
Useability Design | |
|
FOCUS |
Al Ries |
The Future of Your Company Depends on It |
|
How to Run a Successful Meeting in Half the Time |
Milo O. Frank |
Author of How to Get Your Point Across in 30 Seconds or Less |
|
If I Knew Then What I Know Now |
Richard Edler |
CEOs and Other Smart Executives Share Wisdom They Wish They’d Been Told 25 Years Ago |
|
The Dilbert Principle |
Scott Adams |
A Cubicle’s Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions |
|
Now or Never |
Mary Modahl |
How Companies Must Change Today to Win the Battle for Internet Consumers |
|
POWER! How to Get It, How to Us It |
Michael Korda |
This is THE BOOK That Will Get You a Bigger Raise, a Better Job and Total Control Over Yourself and Everyone Around You! |
|
Soft Selling in a Hard World |
Jerry Vass |
Plain Talk on the Art of Persuasion |
|
STEAL THESE IDEAS! |
Steve Cone |
Marketing Secrets That Will Make You a Star |
| Unconventional Success | David F. Swensen | A Fundamental Approach to Personal Investment |
| The Little Blue Book That Beats the Market | Joel Greenblatt | |
|
The Wisdom of Crowds |
James Surowiecki |
Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations |